FOUNDERS SPA Treatment
About this template
The point of a SPA Treatment is to map & prioritise your customer segments and the early adopters within them. The table below is already pre-filled for a point of reference, so delete the examples at will⦠Your results will show your understanding of the market overall, so make sure you are going macro to micro from customer to early adopters. Aim for at least 15-25 items in your SPA Treatment before you move on.
The SPA Treatment is then applied to your customer segments and early adopters. β
β£ Size of market β 3=large, 2=fair, 1=niche
β£ Price β 3=high budget, 2=fair budget, 1=low to no budget
β£ Access to early adopters β 3=minutes to hours, 2=will take some time, 1=will take weeks
Then, based on your highest score, you know which Customer Segment and even more importantly, which Early Adopters to prioritise first.