Award-winning magician Brian Brushwood over at ScamSchool shows how the scam works, and uses a “Placebo Band” to demonstrate this exact scam:
So, I’m still disappointed in the current outcome of the EKEN Complaint made earlier to the TGA, and subsequently to the ACCC. I am hoping for a situation where EKEN are forced to acknowledge their bullshit marketing techniques.
I’m planning on calling the ACCC on Monday morning to bring the focus towards EKEN’s use of “Applied Kinesiology” to sell their goods.
After receiving the letter I took a look at EKEN’s website, which was recently updated to promote Billy Slaters’ addition to their “Hall of Shame”.
EKEN words their Technology page to make it appear as if they are talking about the properties of the product itself; it’s a poor excuse for what they ARE selling, compared to what they mislead people to believe they are purchasing. The website contains an image with little context and can lead people to the believe that this is how to “test” the effects of the PowerBand.
It explicitly depicts that the EKEN Powerband can, and will affect a persons’ balance through a comparison.
In the second image, the person performing the test will push directly down towards the ground, resulting in the centre of gravity being shifted away from the body, making it harder to withstand pressure applied to the arm.
In the third image, the person performing the test pushes down, but towards the lifted foot. This slight change results in the centre of gravity being shifted TOWARDS the body, thus making it EASIER to withstand pressured applied to the arm.
To me, it seems as though if you’re the tester, you HAVE to be actively scamming the subject. Why does it have to be a conscious act of deception? Because the outcome of the “test” is determined by a deliberate act by the tester; I find it hard to believe anyone could not do this test and “accidentally” come out with negative results without the PowerBand and positive results with the PowerBand every time.
Again, the short of it is that Applied Kinesiology (another pseudo-science) is being re-appropriated for the testing of a person’s balance once wearing the product.
EKEN have videos of this scam being pulled on Athletes, who lap up this “technology” and are astounded by it. EKEN outright exploits these as “testimonials” to their PowerBand’s efficacy.