An Open Letter to Coles Supermarkets regarding the sale of Homeopathy

To whom it may concern,

It is with shock and disappointment that I came across the sale of Homeopathic products at your Warringah Mall Store in Brookvale on the 10th of June 2011.

So-Called Complementary Medicine

I would hope that the decision to sell Homoeopathic products was not one of “consumer choice” as most customers do not know what a Homoeopathic Product is – often believing that homoeopathy uses “natural” or “herbal” ingredients. This is in contrary to the use of such homoeopathic ingredients as the Berlin Wall,

Mobile Phone, Dolphin Song, and The Colour Purple – all carrying the same claims of efficacy.

Customers are also generally uninformed of how ingredients are listed on packets of Homoeopathic Products, often mistaking X or C as the potency of an ingredient, as opposed to its actual indication of dilution.

Proponents of Homoeopathy will attest that they believe that serial dilutions of an ingredient will leave a “vibrational energy” – essentially, they believe that the water they shake it in will have a memory – This belief is deluded and has no basis in reality.

It is with shock and disappointment that Coles Supermarkets would sell homoeopathic products because:

  1. The proposed mechanism is scientifically implausible and unsubstantiated.
  2. The claimed efficacy is not substantiated by any robust study of homoeopathy.
  3. Systematic Reviews of Systematic Reviews of the evidence for Homoeopathy consistently find it is a product with no effect beyond placebo.

British Journal of Clinical Pharmacology 2002 December; 54(6): 577–582
doi: 10.1046/j.1365-2125.2002.01699.x

Homoeopathy has recently been in the news because of deaths attributed to it. In both instances Homoeopathy was used to treat an ailment for which a conventional treatment exists.

Customers may be attempting to self-medicate a potentially serious ailment or disease with deadly consequences by using these products.

Insomnia and Snoring problems are conditions that can lead to anxiety and depression, high blood pressure, heart disease, stroke, diabetes and sufferers are categorically at higher risk of being in an automotive accident because of their conditions; of which the use of Homoeopathic Medicines may increase their risk factors to them.

In late 2010 the UK Science and Technology Committee:

  • Recommended no further clinical trials of homeopathy.
  • Stipulated that the evidence shows homeopathy doesn’t work.
  • That the explanations for why homeopathy works are “scientifically implausible.”
  • And that the Committee views homeopathy as placebo.

Brauer, the particular manufacturer from which Coles Supermarkets purchases homoeopathy was recently featured on Today Tonight in Adelaide. You may have not seen the segment, but you may watch it at this link:


Damning of all, is that the Australian National Health and Medical Research Council (NHMRC) released a draft statement about Homoeopathy stating..

“it is unethical for health practitioners to treat patients using homeopathy, for the reason that homeopathy – as a medicine or procedure – has been shown not to be efficacious.”

The desired outcome is simple – that Coles Supermarkets, in its’ endeavour to sell products to its customers that are effective, reverses its decision to sell homoeopathic products.


Kind regards,

Bayani Mills


    1. Thanks 🙂

      Yes, *most* has been (3000 character limit), however I plan on sending in to my local paper, and I’m tossing up sending it to the national papers.

      Let us know how the trip to Coles goes! 🙂



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s