An Open Letter to Pulse Pharmacy

To Pulse Pharmacy,

While in one of your stores, specifically the Brookvale store at Warringah Mall, I noticed a display featuring the EKAN Power Band on your Service Desk.

Perhaps it has slipped by you, but recently the ACCC ordered PowerBalance, a Brand name offering the same “technology” as EKAN, to cease selling their product in Australia after Power Balance admitted that it has engaged in misleading and deceptive conduct in breach of s. 52 of the Trade Practices Act 1974. –

ACCC Chairman Graeme Samuel went on to warn consumers of  “***SIMILAR*** products on the market that make unsubstantiated claims, when they may be no more beneficial than a rubber band,” You can hear the comments made by the ACCC Chairman at

EKAN states clearly on their website regarding their hologram “technology”:
“Each (EKAN) Power band is made of high-grade silicone and embedded with 4 nFIT holograms.”

Holograms? Yes, holograms. EKAN claim they give their Holograms a:
“highly concentrated dose of frequencies” —

Not withstanding the fact EKAN have misused the term “frequencies”, EKAN provide no scientific evidence to support its claims – At all. The public expects, and deserves it’s pharmacies to provide only science-based medicine. Placebo is not an alternative to actual efficacious, medical treatment; and Pulse Pharmacy shouldn’t be in the business of knowingly misleading it’s customers.

To also sell it straight from your website is disgusting and immoral.–and–White-Extra-Small.aspx

I hope you will reconsider your decision to sell this sham product, having now been informed of this, to do nothing would be making Pulse Pharmacy complicit in the scamming of your customers.


Bayani Mills

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